Client: ABInbev
Company: CI&T
Year: 2020 - 2021
Role: Product Designer
About
As a digital product designer, I played a pivotal role in the BEES US project, a transformative endeavour undertaken for ABInBev, one of the world's leading beverage companies.
Tasked with the end-to-end adaptation of the e-commerce platform for its introduction into the dynamic US market.
I crafted user interfaces, researched user experiences, and delivered designs that catered to the specific requirements and preferences of the American market.
Ratings and Reviews
"BEES is great. I love how easy it is to use. I can’t believe it took so long to create an app so intuitive."
"This app is awesome. All the products, invoices, and convenience at my finger tips. Helps keep me organized and love being able to place orders whenever I want."
"This is so convenient for my crazy work schedule. I love being able to place orders at any time!"
Design Process
For BEES US project, I immersed myself in an design process that demanded a holistic understanding of the existing app versions.
To seamlessly integrate and evolve the visual language within the UIs, I delved into comprehensive research, dissecting the intricacies of each iteration. Beyond aesthetics, I embarked on a deep dive into the logistics, purchasing habits, and operational dynamics of the American market—from distributor transactions to the final point of consumption.
This exploration not only informed the design choices but also ensured that the adapted e-commerce platform resonated with the nuances and preferences of the diverse American market.
By running an iterative design process we were able to continuous deliver while not losing sight of the goals and of what we discovered throughout the process itself.
UI Design
Navigating the UI design for the BEES US project involved a twofold mission.
Tasked with adapting the platform for the American market, I embarked on the strategic integration of missing features essential for its seamless functionality in the US landscape. Operating across both web and mobile applications, my objective extended beyond individual platforms—I aimed for feature parity and cohesive consistency between them.
Leveraging the existing app's design system provided a robust foundation, but my role also encompassed suggesting and implementing adaptations to ensure the harmonious fusion of the original design ethos with the specific demands of the American user experience. This meticulous approach allowed for a unified and polished interface, enriching the user journey and contributing to a seamlessly integrated digital product for ABInBev.
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