Company: Wildlife
Year: 2022 - 2024
Role: Product Designer / UX Reseacher
About
As a digital product designer and UX researcher, I had the opportunity to spearhead the Wildlife Platform project for Wildlife, a major mobile gaming companies globally.
My role involved crafting the end-to-end design for a one-stop-shop platform tailored specifically for game development teams.
The objective was to streamline the game creation process, fostering efficiency and innovation. My responsibilities encompassed not only envisioning a seamless user experience but also conducting in-depth UX research to ensure the platform's effectiveness.
Design Process
The Wildlife Platform aimed to expedite game development by providing quick prototyping, robust testing capabilities, and efficient project management tools, ultimately elevating the overall game development experience for teams within the industry.
This project exemplified my skills in digital product design and UX researcher. I collaborated closely with game development teams, immersing myself in their world to understand their unique needs and challenges.
My approach incorporated research methodologies, including atomic research, user interviews, and usability testing. By dissecting the intricacies of the game development workflow, I aimed to uncover insights that would inform a user-centric design.
Building on these findings, I played a pivotal role in establishing a robust design system and visual language for the product. This involved crafting an intuitive and cohesive experience across all features and functionalities within the platform. The design process was a dynamic journey, combining creative innovation with the practical demands of game development, and it reflected my commitment to ensuring that the Wildlife Platform not only met but exceeded the expectations of its users.
Design Structure
Approaching UI design for the Wildlife Platform, I embraced a systemic perspective aimed at fostering modularity, scalability, and durability.
At the core of this approach was the establishment and publication of design tokens, serving as the foundational elements of our design language. These tokens were meticulously crafted to encapsulate key design attributes, ensuring consistency and coherence throughout the product.
Below there are examples of some of the tokens created for the project.
Leveraging these tokens, I proceeded to construct a comprehensive design system, comprising a library of reusable components.
Each component was meticulously crafted to adhere to the established design principles while allowing for flexibility and adaptability across various contexts within the platform.
Through the systematic creation and utilization of the design system, we were able to foster collaboration, maintain design consistency, and speed up the development process.
Below there are examples of some of the components created for the project.
This holistic approach not only optimized efficiency in design implementation but also empowered us to adapt and evolve the Wildlife Platform in alignment with user needs.
UI Design
Thanks for watching!